The location
Positioned near Dongdaemun and Euljiro, Josun Palace puts guests within reach of Dongdaemun's markets and Design Plaza (see our Dongdaemun guide) and Euljiro's newer bar scene (see our Euljiro guide), an area that's grown considerably in visitor interest in recent years without being as saturated with luxury hotel options as Myeongdong or Gangnam.
What it's known for
A newer property (opened in the early 2020s) representing a homegrown Korean luxury hospitality brand, with a design approach drawing on Korean aesthetic traditions rather than importing a template from an international chain — a genuinely different flavor of luxury positioning compared to the more established international names covered elsewhere in this department.
Who it suits
Travelers who want a luxury stay with a distinctly Korean design identity, and who are drawn to the Dongdaemun/Euljiro side of the city rather than the more heavily hotel-saturated Myeongdong or Gangnam districts.